Nutritional Products International Files Federal Lawsuit Against Trulife Distribution for Deceptive Trade Practices

May 18, 2022 − by John David − in Uncategorized − No Comments


BOCA RATON, FL (May 18, 2022) – Nutritional Products International, Inc. (NPI), a global brand management firm specializing in the distribution of nutraceuticals, dietary supplements, sports nutrition, and skin-care products, recently filed a multi-count lawsuit against defendant Trulife Distribution, Inc., alleging deceptive and unfair trade practices and other violations. The federal lawsuit seeks significant monetary damages and requests an injunction prohibiting the defendant from using NPI’s proprietary marketing information.

NPI and its founder Mitch Gould have represented top nutritional brands for decades. The company offers a turnkey, one-stop solution for brands seeking distribution within the U.S. marketplace, and its proprietary methodology is well known as “The Evolution of Distribution” and highly regarded within the industry. NPI has built a strong reputation within the industry since 2007 and has marketed its success over the years with numerous case studies and testimonials that illustrate its success and bolster its marketing efforts.

According to the lawsuit, Trulife Distribution, whose principal is a former employee of NPI, has taken those same case studies and testimonials and misrepresented them as being those of Trulife Distribution. The defendant’s solicitation of clients and potential clients throughout the world using NPI case studies has resulted in significant harm to NPI, according to the complaint. The lawsuit also states that the defendants created a fraudulent email address designed to sabotage and convert NPI business to Trulife Distribution. The lawsuit further states that Trulife Distribution caused confusion in the nutrition, health, and wellness industries and that NPI will suffer irreparable injury unless a permanent injunction is issued.

The lawsuit cites violations of Florida’s Deceptive and Unfair Trade Practices Act and seeks to enjoin Trulife Distribution from using NPIs case studies, using the fraudulent email address, and representing to any third parties that Trulife Distribution is in any way affiliated with NPI. The lawsuit also seeks damages for violations of the Lanham Act and the Anti-Cybersquatting Consumer Protection Act, including monetary damages for lost business opportunities.

NPI has retained high-powered law firm, Hantman & Associates, which has successfully handled countless high-profile cases, including lawsuits involving Magic Johnson, Montel Williams, the New York Yankees, Trump Model Management, Rick Ross, Fabio, Don King, and Danny De Vito, among many others.

“NPI has developed a prestigious reputation within its niche industry which must be defended and protected,” said attorney Robert Hantman. “We fully expect to prevail as Trulife Distribution has deliberately deceived the marketplace by claiming NPI’s success as its own.”

”NPI has been an innovative leader in the sports nutrition, health, and wellness industries, and we will do everything in our power to protect our good name and reputation in the global marketplace,” said Mitch Gould, CEO of NPI.

Gould is a third-generation retail distribution and manufacturing professional. Known as a global marketing guru, he has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

A copy of the lawsuit and related filings can be downloaded here and at More information on NPI is available at


Source: Nutritional Products International, Inc.

Contact: John P. David

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