Checklist: Is this newsworthy?

The most common stumbling block to a well-written news release announcing a pressing lawsuit garnering proliferate media coverage is a disconnect between the distributor’s and the media’s perception of newsworthiness.  More than 20 years of legal public relations experience has shown us most journalists judge news value based on several, consistent characteristics.  Register below to download a free, one-page checklist of elements that deem a legal case “newsworthy.”

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