Outline of Our Process
1Research
- Review complaint and existing information on case
- Hold telephone or Skype conference to discuss the case and particulars
2Development
- Draft a 400-word news release for your review outlining the complaint and the case, including quotes from the attorney or principal
- Develop a media list including appropriate courts reporters, trade outlets and journalists who cover the industry, market, etc.
3Distribution & Monitoring
- Host a scanned or PDF copy of the complaint/order/legal document on our site
- Distribute the news release to the media list
- Track media coverage
State of the Art News Distribution and Publicity
- We have media contacts in all U.S. markets and relationships with legal press regionally and nationally
- Your news release will have a permanent home online that you can link to from your website or blog and post to Twitter, Facebook and LinkedIn and other social media sites
- We also post your release to our blog, Twitter and Facebook sites
- Simple contract with confidentiality clause
- We highlight your firm and your website